An interactive session on understanding what your customers care about – and how much they care. Kano analysis provides a framework for understanding how your customers value different capabilities your product and competitive products provide. Well tailor the specifics of the conversation for the folks in the room – overview or in-depth; examples and application or theory – to try and maximize value for everyone who shows up.

Speaker: Scott Sehlhorst

Date/Time: 5/20/14 12:00 pm – 1:00 pm

Venue: BancVue, 4516 Seton Center Pkwy, Suite 300, Austin, TX 78759

To Register and for more info: