Most products fail. Not because we fail to build what we set out to build, but because we waste time, money, and effort building the wrong product.

In this talk, I’ll share our lean product development process that utilizes continuous customer feedback loops to ensure you don’t go astray and instead build products people (will) want.

This is a technical talk targeted at developers, product managers, and entrepreneurs.

What you’ll learn:

– How to track your your feature lifecycle on a validated learning kanban board

– How to use qualitative validation for early design and test phases

– And then follow up with cohort based quantitative metrics to verify you have built something people wanted.

Speaker: Ash Maurya

Date/Time: 8/13/13 6:00 pm – 9:00 pm

Venue: BancVue, 4516 Seton Center Pkwy, Suite 300, Austin, TX 78759

To Register (and for more info): http://www.eventbrite.com/event/7652820793.